Mobile communications have developed rapidly with the maturity of the smartphone processor, and moveable communication devices are now a "front of mind and palm of hand" concern for most people. The power of useable information and actionable process is now a developed reality which has an undeniable inherent benefit for businesses that are looking for more ways to engage with a selected target market in a cost effective and beneficial manner.
The mobile Internet is steadily becoming more attractive to companies. Mobile content and mobile shops are usually implemented using one of two approaches: Either as a mobile website or mobile app.
Companies can reach their target audiences virtually at any time and location via mobile website or -app. The reason: More and more users access the Internet to search for information or transact business on a mobile commerce portal using mobile devices such as smartphones or tablet PCs.