Digital Marketing refers to the usage of various digital channels for the marketing of your products and services. Internet is the most preferred digital channel used for the marketing today, thanks to its ease of access, trackability and cost-effectiveness. The other popular digital channels that people use for the marketing of their products and services include mobile, display, radio, television etc. The choice of your digital marketing channel mainly depends on your budget and requirements. For each digital marketing channel, there is a set of digital marketing techniques that you need to implement to get desired results. Here is an overview of most commonly used digital marketing techniques for the internet.
A Search Engine Optimization (SEO) is a process of increasing the online visibility of your website in the organic or unpaid results of search engines like Google, Yahoo or Bing. The higher your website ranks in search engines, the more visitors it will get from the search engine users, who can be converted into customers when they visit your website. To secure higher search engine rankings for your website, the search engine optimizers (SEO Experts) first get your website indexed in search engines and then use various SEO techniques like keyword research, website content & code optimization (on-page SEO techniques) and various website promotion techniques like blogs, articles, news, press releases, classified ads, business listings etc. (Off Page SEO Techniques) besides making your website responsive (mobile-friendly) and optimizing it for local search. The best thing about SEO is that it allows you to track the progress & results of your SEO Campaign through various tools like Google Analytics.
Social Media Marketing (SMM) is the process of targeting social media websites to publish your text, banner and video ads for brand exposure or to advertise your company products and service. The biggest benefit of social media marketing (SMM) is that they offer detailed targeting options (on the basis of age, gender, location, language, demographics, interests and behavior) and best targeted audience to maximize the value of your ad spend. The most commonly used SMM techniques include Facebook Ads, YouTube Ads, Twitter Ads, Instagram Ads, LinkedIn Ads, Pinterest Ads, and Snapchat Ads.
In layman’s terms, content marketing is all about establishing a reputation or authority of your company in the field or industry it is engaged in, by creating and sharing relevant, valuable and engaging content that fulfills the interests, wants or needs of your existing and potential customers within an objective to earn their attention, change or influence their behavior and drive a profitable action. The content can be created in a variety of formats such as Articles, Blogs, Infographics, Podcasts, Webinars, Videos, Case Studies, White Papers, Ebooks, How-To Guides, Interviews, Q&A, Quiz, Industry Surveys and Research, Newsletters etc. You can publish your content either at your own media assets or to a third-party website or platform, depending on the goals of your content marketing strategy.
App Store Optimization (ASO) is a process of improving the visibility of your mobile app in app stores such as iTunes for iOS, Google Play for Android and Windows Store for Windows Phone. To achieve high rankings for your mobile app in app stores’ search results and get it placed among top trending apps in various categories, ASO Experts use various app store optimization techniques such as choosing right keywords, category, title, description and language; using localization, catchy app icon, screenshots and demo video; making your app compatible with various mobile devices and launching app promotion campaigns to ensure maximum number of app downloads and get positive app ratings and reviews